How to Succeed in Email Marketing

An email marketing system, also called as a follow-up system, is in a nutshell the technique of getting the email addresses of your prospects so that you can contact them with your offers. Email marketing is a way to make your audience remember your business, to promote future offers, and to warm them up to your enterprise.

There are 3 critical benefits why you should include an email marketing system for your online venture. 

These are: 

Being able to contact your customers again and inform them of your future products. Studies show that almost 70% of an online business’ sales will come from repeat orders. So, if a customer opts to purchase something from you, don’t allow him to walk away immediately after the transaction. Get his contact detail so that it’ll be easier for him to find you next time.

* You can reach the visitors who chose not to purchase from you the first time they encountered your offer. Just because they didn’t like what you previously offered doesn’t mean they won’t like what you will be offering in the future. You’ve spent a lot of finances and effort in getting them to visit your website. Don’t allow them to walk away. Get their contact details. Send them regular emails. Make them comfortable with your business. Remember, at the average, it takes 12 contacts with a visitor before he will opt to purchase what you’re offering. Email marketing is the most efficient strategy to guarantee that you’ll be able to reach a prospect that many times, and even more.

* You will be able to reach with the visitors who were not ready to make a decision when they first met your offer. When a person visits your website, 3 things are bound to happen: either he’ll decide to buy your product; or visitor won’t buy your product; or visitor will fail to decide on a course of action. The problem with the third eventuality is, most likely, the visitor will soon forget about ever encountering your offer. Remind him. Get his email address and send him regular emails so that your business will always be fresh in his mind.

To make the most of your email campaigns, you need to ensure those that opt-in prospects are motivated to start with. This requires designing the proper squeeze pages, pop-ups, and sales pages that appeal to the prospect.

Then, when sending out emails to stay in front of your prospects, you need to design compelling email pages with the appropriate sales inducements.